Ever since our start in 1996, we’ve been growing. And today we’re stronger than ever, with prestigious global clients who depend on our data and analytics to go from good to great.

We are rooted in specialist competencies such as data science, anthropology, leading strategic frameworks and our own technology. We work with commercial excellence, customer experience, predictive analytics and employee engagement.

Our starting point is to always thoroughly understand the problem before we test and design the solution. It sounds like common sense, however it is far from common practice.

Most companies struggle with agreeing on the needed customer/employee fundamentals and tend to jump too quickly into solutions that eventually fail. Our big idea is to improve ideas, decisions and strategies by using data and analytics.