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The traditional automotive industry is facing disruption. Managing customer satisfaction and loyalty is an important tool to slow down the disruptive forces and reap the benefits of heavy investments.
Frontline employees cannot commit to an overall customer experience measure but need personalized and relevant data that is pushed at the right time.
Change doesn’t happen because you measure – change happens when frontline exactly knows what to improve and when frontline commits to improving the customer processes.
The average car shopper today makes just two dealership visits. This moves most of the decision-making process and influential opportunities to online touchpoints.
Automotive analytics initiatives enhance how automotive manufacturers and dealers engage with customers by turning data into operational advantages.
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