Minimizing disruption by maximizing loyalty
The automotive business model is transforming rapidly due to digitization and sustainable initiatives. Customer behavior is changing, and yet the human touch remains critical in our increasingly digitalized world.
Brands need to prepare for industry disruption whilst accelerating loyalty performance to deliver on current and future goals. To embrace the future, brands must challenge data lock-in to deliver across silos and double efficiency to maintain earnings.
We help our clients with:
Advanced data integration
Artificial intelligence and machine learning
Predictive maintenance and intelligent leads
2. Lead behavioral change
Ensuring that sales and service employees remain efficient has never been more crucial. Most brands have defined sales and service core processes, yet many struggle to implement desired behavior, and thus unintentionally jeopardize customer retention and decrease sales opportunities. Behavioral change must be rooted in a data and sustained through continuous feedback-loops to support brand potential. Typically, only a few behavioral changes can have a massive impact.
Critical drivers on how to lead behavioral change:
Measure and prioritize specific behavior
Enable automated and predictive action plans
Train based on specific and measurable behavior
Extend with gamification to support motivation
3. Take advantage of the customer journey
The automotive sector continues to deliver silo customer experiences putting pressure on brand performance and futures sales. Measuring on only a few touchpoints hides how often brands fail to meet customer expectations.
ag analytics can set you on fast track to maximize loyalty across the customer journey with the following solutions:
Measure customers across transactions
Optimize the complete customer journey
Predict customer behavior across the customer journey
4. Reduce complexity with data-driven dealer services
Dealers struggle to reduce complexity in their progress towards reaching multiple goals and KPI´s.
Manage a large dealer network with our plug and play dealer services that help individual dealers reach their goals:
Qualify intelligent leads
Enable automated follow-up tools
Utilize predictive service retention
5. Connect the dots
Leading behavioral change across the customer journey
By following the ag playbook and leveraging from data and predictive analytics, brands will be able to successfully align actions, ensure efficiency and lead behavioral change across the customer journey.
Our solution considers the entire customer journey, helping brands break down silos and minimize disruption.