From Bureaucracy to Efficiency: How Germans Gelida saves time and enhances loyalty with Autoflows

The automotive industry is undergoing rapid changes, with the rise of electric vehicles, new market entrants, and disruptive retailing models like the agency model. In this uncertain landscape, aftersales has become increasingly important for dealerships.

For Germans Gelida, a Kia and Nissan dealership located in Amposta, Tortosa e Vinarós, Spain, being obsessed with aftersales has always been a priority. This obsession led them to seek a way to optimise their aftersales operations and enhance customer communication. Their journey with Autoflows by ag analytics has transformed their aftersales processes, as shared by Álvaro Gallardo, aftersales manager, and Jordi Benito, workshop manager.

Reducing manual work and enhancing customer loyalty

Álvaro Gallardo, the aftersales manager at Germans Gelida, highlights the primary goals behind their decision to hire Autoflows. “We were looking to improve customer loyalty, be more efficient in our aftersales operations, and enhance our entire database,” he explains. The transition was seamless, with Autoflows turning their DMS data into potential customers effortlessly. “Whenever we encountered a problem, they were the first to find a solution,” Álvaro adds.

Boosting efficiency and professionalism

The most significant benefit of Autoflows for Germans Gelida has been the boost in efficiency. “We used to go through numerous processes to get in touch with our customers. Autoflows has truly saved us time and spared us from all the bureaucracy,” Álvaro notes. This newfound efficiency allows the team to focus on value-creating tasks, enhancing their professionalism in the eyes of their customers.

Improving customer communication

Jordi Benito, responsible for the workshop at Germans Gelida, shares how Autoflows has had a positive impact on customer communication. “Our customers have positively received the notifications from Autoflows because they serve as a great reminder,” Jordi says. Having access to targeted call lists — such lists of customers who have dropped out of the booking flow or have requested to be contacted by the workshop — has made it much easier for Jordi to address customers specifically, simplifying the entire follow-up process.

A new era of aftersales excellence

The partnership with Autoflows has helped Germans Gelida significantly improve their efficiency and customer communication. As Álvaro Gallardo and Jordi Benito’s experiences show, Autoflows has not only simplified their operations but also enhanced their professionalism and customer loyalty. Here are the key takeaways from their experience:

• Enhanced efficiency: Autoflows streamlined numerous follow-up processes — from customer identification to contact and follow-up — saving time and reducing bureaucracy.
• Improved customer communication: Notifications and targeted contact lists made it easier to connect with customers and offer tailored services.
• Increased professionalism: The team can now focus on value-creating tasks, enhancing their professionalism and customer loyalty.

Are you ready to join the ranks of success stories like Germans Gelida? Contact us today for a personalised assessment of your aftersales performance and discover how Autoflows can empower your dealership to streamline aftersales communication processes, enhance customer service and maximise profitability.