ag analytics partners with Monterro to accelerate its European expansion and become the leading AI platform for the automotive industry

ag analytics, the Danish AI platform that automates and personalizes aftersales customer interactions for the automotive industry, is proud to announce that Monterro, the leading B2B software investor in the Nordics, has become its majority owner. The partnership will enable ag analytics to scale its product development and international growth, as well as benefit from Monterro’s operational, technical, and strategic expertise.

ag analytics was founded in 1997 and has since grown to serve 70 percent of the Danish automotive industry with its AI-powered software platform. The platform connects to existing ERP and Dealer Management Systems and transforms customer data for each car into tailored customer dialogues regarding service, inspection, repairs, tire changes, etc. This results in increased customer loyalty and revenue for car dealers and workshops in the aftersales sector.

“Car dealers and importers across Europe face the same challenge that our technology addresses here in the Nordics. Therefore, it has been crucial for us to find a partner with the experience, technical insight, and financial strength to propel our continued international expansion. We are thrilled to join forces with Monterro. With their support, we will be able to accelerate our product innovation and market expansion, as well as leverage their extensive network and experience in the software industry,” says Nicholas Malcolm, co-owner and CEO of ag analytics, who will continue to lead the company and reinvest significantly in the new ownership.

Erik Syrén, Managing Director at Monterro and new Chairman of the Board at ag analytics, adds: “It is an extremely healthy and highly specialized software company that we are investing in. Car dealers and workshops win a significant portion of their customers back when they connect ag analytics’ product to their existing ERP and Dealer Management systems. Therefore, Return on Investment is often seen already the first month. Mainly because the plug and play nature of the product requires no significant implementation investments.”

About ag analytics

ag analytics is the leading AI platform that automates and personalizes aftermarket customer interactions for the automotive industry. The platform connects to existing ERP and Dealer Management systems and transforms customer data for each car into tailored customer dialogues regarding service, inspection, repairs, tire changes, etc. ag analytics serves 70 percent of the Danish automotive industry and has around 30 employees. The company generates a revenue of more than DKK 30 million and has an annual organic growth rate of 50%. The company is now owned by the Nordic software investor Monterro, while founder Johnny Heinemann, Kristian Lautrup, and CEO Nicholas Malcolm are minority shareholders.

About Monterro

Monterro invests in and develops B2B software companies in Northern Europe with the goal of making them market leaders in their niches. In Denmark, Monterro currently owns Umbraco, TimeXtender, UniWise, and most recently, ag analytics. With operational experience in developing and operating software companies, Monterro actively works with its portfolio companies to scale them. A significant portion of the funds, 25% on average, comes from Monterro’s founders and employees. The company was founded in 2012 and has offices in Stockholm, Oslo, and Munich, as well as the development center Scandinavian Software Park in Hanoi. Learn more at monterro.com.

Contact

For further information, please contact:

ag analytics
Nicholas Malcolm, co-owner and CEO
Phone: +45 30 99 14 21

Monterro
Erik Syrén, Managing Director at Monterro, and new Chairman of the Board at ag analytics
Phone: +46 707 385 072